Can you answer tsugamoto’s question about Displays?:

Everyone knows Las Vegas is the Capitol in the US for major conferences and Trade shows, but what is the European equvilant I’m assuming a large City with several hotels and Excellent and fairly cheap centralized location. Please Help me I really do not have much of a clue I ve only spent 2 days in europe in my entire life thanks.

Custom Trade Show Exhibit Design

If you’re a business and you like trade shows, it is a must that you get a custom trade show display for your next convention. Custom made is going to get the attention that you need. The problem, though, is how to get a custom trade show display and have it ready by your next convention. It is very important that you take the custom route because that means you’re going to be different from all of the other trade show displays at the convention.

Designing the booth

You can get by with a simple sketch when trying to figure out what you want your custom trade show display to look like. All you have to do is consult with a company that makes custom trade show booth displays. When coming up with a design, you don’t have to know how to draw or anything like that. All you have to do is let the company know what elements you want to be a part of your display.

But how do you know what options are available to you? The company making your custom trade show booth display will most likely discuss with you what it is they can and cannot do. However, there is not much that they can’t do. You can have backgrounds that stand twenty feet tall if you want. They can even be twenty feet wide if you have the space at your next convention. There are not really any rules that have to be followed.

You can add graphics, textures, colors, and so much more. You can have countertops added on, shelves, and kiosks made. You can also have banners and so much more added on. It more or less has to do with whatever suits your needs. It doesn’t matter what you choose, you’ll be happy to know that it usually only takes a few days to complete the construction of your trade show display. This is because they are so flexible, that it is very easily to create configurations that seem virtually endless. That means that you’re going to be able to use your imagination.

Just by rearranging panels and other components of your trade show display, you’re able to have a trade show booth that looks different from all of the others. Furthermore, you can even rearrange your panels if you need to and create something different for each convention that you attend. There are many trade booths that are capable of this. The reason is because you just never know what sort of space you’re going to have. You may be told you’ll be in a certain space, but find that there is something wrong with it that requires you to do a little rearranging.

Finding the right company

There are quite a few companies specializing in custom trade show displays. To find the right company, look at the designs they offer, the prices in which they offer those designs, and their testimonials. You want to look at testimonials because they will tell you how other people feel about the services they received. This is something that can be totally priceless when looking at the company that could make your custom trade show display.

Another thing that you may want to do is see about getting a quote from them. That way you can compare prices with the service you’re going to receive. This is a good way to determine if you’re going to be paying for services you don’t need. This is a great way to save money and a great way to find the right company to make your custom trade show display.



Thanks to A. Nutt for contributing this article to our Displays blog:

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Succeed At Selling At Your Trade Show Booth

Your trade show exhibit staff can make the difference between your trade show exhibit being successful or being an unproductive exercise. The Center for Exhibit Industry Research (CEIR) says that 80% of what visitors remember most about their visit to a trade show booth is their interaction with the exhibit staff. In fact, CEIR sites that 75% of the effectiveness of any trade show is traceable to the performance of the exhibit staff.

Although you can find almost any information today on a company’s website, trade shows are popular because, unlike the Internet, they give people a chance to talk face to face. Your trade show display staff can thus make the difference between trade show attendees having a positive experience or a negative one. By employing well-rehearsed trade show booth people skills, your staff will be better able to ensure that every visitor to your trade show booth has a gratifying experience. And, by learning important people skills, your staff will generate better sales.

Visitors come to trade shows to learn what is new in their industry by attending continuing education sessions and by gathering information at trade show exhibits.

Your staff not only needs to have knowledge about your product or service but they

also need to be enthusiastic and know how to professionally and politely handle any situation that may arise. By being prepared, your staff can anticipate the questions they will be asked and thus be better able to manage conversations on the trade show floor. Being able to control the conversation will help your trade show staff in selling their products or services to the visitor.

According to Matt Hill, a trade show trainer and president of The Hill Group, in San Jose, California, in order to engage and qualify trade show booth visitors, your trade show staff needs to master the following people skills. How to:



Engage and Greet

By having eye contact, being friendly and approachable, asking opened ended question (one that does not have a yes or no answer, such as “What bought you to our booth today?”) your booth staff can break the ice and easily initiate a dialogue.



Ask qualifying questions to decide whether the visitor is qualified or a time waster

Learn what questions to ask to find out if the visitor has influence in buying your product, has a time frame that is acceptable to you, and has an adequate budget or financing available.



Either dismiss or present a product demonstration

To end the conversation and to disengage from your visitors, you can shake their hands, thank them for their time, communicate that you need to move on to someone waiting, and then turn away. This will politely signal that your conversation is over. It is called pattern interrupt. Since you are not a talk show host such as David Letterman or Jay Leno who rely on commercial breaks to end their guest ‘s appearance, you must learn pattern interrupt techniques to politely end your trade show booth conversation.



Generate a lead

After qualifying the visitor, you need to ask if they want to be contacted further. If they are a hot lead, they will want to be contacted either right away or within the next 30 days. Be sure to get the necessary contact information on the visitor and then follow up.



A favorite technique of Hill’s is teaching exhibit staffers how to work with groups. He cites that when you are presenting at your trade show booth and engaged in a one on one conversation and another person approaches, there are people skills you can use to open up your conversation to include an expanding audience. First, take a step back or to the side to make room for more people, ask your initial guest if it is acceptable to open up the conversation to others, and then bring those new visitors up to date on the conversation.

If you are not the right staff person to answer your visitor’s questions, Hill advises you to escort that visitor to a qualified staff person in your booth. If he/she is already involved in conversation, you can politely interrupt by asking if it is okay to join the conversation. If not, ask how long he/she plans to be. If the conversation will end in a minute or two, then you can wait with your visitor until your staff person is finished the conversation. Realize that a private conversation at a trade show booth can always be politely interrupted.

Hill has conducted trade show trainings for many companies for shows around the world and close by to home at the Henry J Kaiser Convention Center in Oakland, the Moscone Center in San Francisco, and the Convention Centers in Santa Clara and San Jose. He has trained Silicon Valley companies headquartered in Fremont, Hayward, Cupertino, Milpitas, Palo Alto, Santa Clara, Sunnyvale, San Jose and beyond to Sacramento and throughout Northern California.

He believes that people skills training for a specific show is essential for all the trade show booth staff. After an advanced formal training, a quick refresher before the show helps reinforce the people skills your staff will use over the course of the trade show so that every visitor to your trade show booth has a positive experience. Your sales will dramatically increase as a result.



Thanks to Dick Wheeler for contributing this article to our Displays blog:

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Can you answer breakfastissexy’s question about Displays?:

I’m in a few trade shows coming up within the next couple months, representing my home business with skincare and nutrition products.

I’m wondering- what would you think is the most effective way to do this? Should I have lots and lots of products at the booth, or keep it simple? Has anyone done this before, and if so, what was successful for you?

Corner Display Shelves

This time of the year, not only do we experience the joys of Christmas and the holiday spirit, but this is also the time that a lot of trade shows are put together. For most businesses, trade exhibits are very important because it’s a venue for many companies and traders to give away their promotional materials e.g. brochure, and to showcase their stuff. For many consumers, trade shows are places to get new ideas and suggestions to bring forth the spirit that this special holiday brings.

So let’s get ready. Get your brochures printed by a professional color brochure printing company. And make sure that we come prepared even before the trade show starts.

1- Be prepared.

A stitch in time saves nine. You can avoid many major problems during trade shows if you come prepared. Emergencies cannot be prevented from happening. But you can surely circumvent disasters before they happen. Make sure that you have your list- and just like Santa, make sure that you check it twice. Include problems that you think you’ll encounter during the exhibit, and the steps you’ll take when the need arises. A dry run with your staff will also help a lot in ensuring that your presence in the trade show won’t pose any problem that you cannot solve.

2- Get the word out.

Advance preparation is the key. Get the word out even before the trade show starts. Post an ad in the local newspaper. Send out your brochure and make sure that your target clients know your participating. Don’t forget to include the particular exhibit you’ll be in. I’m not kidding. A lot of opportunities are missed just because many businesses forget to inform where they’re going to showcase their stuff. And if you can, it would go a long way to send personal invitations to the attendees of the trade show. A unique color brochure printing material would be an enticing invitation to your booth if you couple it with claim coupons and free products during the trade show.

3- Provide giveaways and promotional products for free.

Trade show attendees are notorious for getting as many freebies and giveaways as they can. They are known to grab and hold on to promotional materials such as a brochure while passing by the different booths. So make sure that you have many promotional giveaways to hand out during the exhibit. Appoint a few of your staff to go around and hand out your color brochure printing material, as well as your business cards. They could also point the attendees to your booth.

4- Create professional and striking promotional materials.

Be it postcards, a brochure, or business cards; make sure that you grab the attention of the attendees. Your promotional materials are your ticket to your target clients’ hearts… and pockets. You have 5 seconds to convince them that they need you. Don’t let opportunity pass you by. A striking color brochure printing material will go a long way in getting your message across.

Lastly, look the part and be professional. This will show that you’re serious with what you have to offer. And don’t forget to greet everyone that passes your booth. Remember that opportunity strikes when you least expect it.



Thanks to Kaitlyn Miller for contributing this article to our Displays blog:

Custom Trade Show Exhibit Design