A collector of art, stamps, coins etc, will do everything possible to protect his collection for the times to come so as to cherish it later. Same theory will apply to a collector having a precious collection of pens. He would intend to protect them from any damage to preserve their patina and class. For this reason manufacturers around the world are creating exquisite pieces of pen display case and pen display boxes. A pen display case serves the purpose of exhibition as well as protection of the pens. They have glass top whereas the inside of the case contains suede.

Usually the pen display case and a pen display box are made of wood or leather. Depending upon your preference you can opt for either of these. While a leather pen display case or box imparts a warm look, the wooden ones give a classic look. A leather pen display case will be more expensive than its wooden counterpart of the same size. This is because genuine leather is used in making these cases.

The wood used in creating the pen display cases is maple, mahogany or rosewood. The display boxes are hand-crafted by workmen and then hand polished. After polishing, a glossy shine can be seen on the surface. Each and every detail ranging from the edges to the hinges is well covered. Once the pen display box is made, the interiors are lined with anti-tarnish velvet. 

A pen display box will put your best pens on a display permanently wherever you place it – at home, office or your desk. A pen display case can hold a single pen or it can hold more than hundred pens. People who have a large and valuable collection have to protect it from thefts. They would appreciate if their collection is traced. How to achieve that feature? The manufacturers provide you with a lock and key so that you solely have the access to the pens.

However, in case of theft, the story takes a new twist. Some manufacturers have dealt with this problem very cleverly. Considering the fact that pen collectors hate to see computers, a unit comprising of pens and computer is truly ironical. However, installing software in the pen display box for protecting against unhealthy events is appreciated by one and all. This software keeps the track of pens and their value.

There are certain executives who like to carry their collection along with them on long journeys. Keeping this in mind various pen display boxes can be seen, which are small enough to slide in the briefcases or bags. The pens can be put in the channels and are prevented from turning over. A leather pen display case is made out of wooden frames. Leather is glued to the exterior once the frame is set. Only fine leather is used which lasts a lifetime.

People who have taste for classy items and want to preserve them will always opt for something classy and stylish. Even your precious pens are worthy of durable and refined homes. Therefore it is better to invest in something which will shield your pens forever.



Thanks to Jhoana Cooper for contributing this article to our Displays blog:

Get a Money-making Website

It is that time of year again when we start looking ahead for ways to increase the sales and profitability for the coming year for our businesses. This can be done by looking at the various areas of your business from previous sales to planning to marketing to selling opportunities to presentation and display.

Increasing your sales for 2008 is something your sales team can do but there are a heap of other activities that can make it happen easily too. So here are seven ideas to get you more sales and increase your profitability:

1. Review where the money is by going through previous sales. Look at product lines and suppliers. What is selling well, what sells only occasionally but brings in sales elsewhere and what is just not bringing in the money and taking up space? The space wasters need to go. Get the space opened up for products that sell and increase you sales immediately.

What suppliers are giving you good prices, good selling products and are easy to work with? What suppliers are difficult to deal with, products are not selling and could they improve their prices? Go with the suppliers that are best for your business. Supplier relationships make a huge difference and with the opening up of the internet you have far more choices now.

2. Use a planner for the year ahead to note down selling events like Valentines Day, Mother’s Day, Father’s Day, Christmas, festivals, special events, your trade show schedule and local wedding expos and seasonal features in local media. By knowing when what is happening you can be ready to take advantage of the best selling periods with you marketing efforts.

3. Look to your website and if you do not have one, get one. A website can be as simple or as complex as you want but it will always be growing and changing so it is not a static marketing tool, it is a constantly evolving and developing 24/7 marketing tool that can seriously increase your sales.

If you have a website already look to your internet marketing strategy for 2008. What do you want to achieve and where do you want to spend your energy? Within a year depending on your marketing budget you can usually build up between 4 - 8 key internet marketing plans that can then be consistently maintained and grown in the coming years. This includes key words and search engine optimization, pay per click advertising, classified ads, article marketing, directory listings, link sharing, social bookmarking, and of course affiliate marketing. Because of the range of choices and how they integrate you need to focus only on a few at time. It is the focusing on key marketing initiatives over a 12 month period that makes the difference and increases the sales.

4. Communicate with your customers with newsletters. Building up long term and profitable relationships is vital for increasing sales by communicating with customers about what interests them about your business - new designs, sales, promotions, competitions, visiting designers, industry news and special events. An regular email newsletter is cheap to run, showcases color pictures of designs, increases online sales as well as shop sales and also gives you the valuable environmental angel of being electronic. You can also have a small number of well designed print newsletters available at your jewelry store counter for customers to pick up.

You can build your email newsletter customer list through consistency; when customers sign credit card slips offer joining the newsletter, have a membership club, run competitions and have an online sign up box as well as one on the counter. You’ll have thousands by the end of the year.

5. Look to your selling opportunities How and where do you sell your jewelry designs? You can increase your exposure through an online jewelry store, participating in trade shows and expos (I find bridal expos great for finding new customers), party plan showings, TV shopping networks, mail order catalogs and being at local fairs and festivals.

6. Ask your customers what they want and what they think of the products as well as how and where they shop with a survey. You can run online surveys within email newsletters and at your online jewelry store as well as having printed surveys that are quick for customers to fill out at the shop or expo stand. Polls are good for quick answers that can show you trends. By knowing what customers think and want you can better target profitable jewelry lines and stories and increase sales.

7. Presentation is very important so whether you are designing displays for your jewelry store, trade show display booth, home showing jewelry party plan business, wedding expo or craft show you need to make sure your display looks great. So look to how you are displaying them; does it attract customers, does it show off the earrings and necklaces in a fresh and alluring way, do the jewelry displays look tired, what about the colors - are they competing or complimenting your stock and what does your display stands say about your business to your customers, suppliers and competitors?

Investing in portal jewelry display stands that attract customers while showing off the necklaces and earrings at their best can pay for themselves with a sales boost. I know by using a decorative earring holder range my sales increased because the customers like them and the increase the opportunities to talk with them, thus increasing the selling opportunities.

So go over your plans for your business for 2008 to find ways to increase your sales and profitability because anything is possible when you want to make it happen. Looking at the various areas of your business from previous sales to planning to marketing to selling opportunities to presentation and display can bring about the fresh look your customers will respond to while giving you and your sales team that fresh inspiration that makes all the difference.



Thanks to Belinda Stinson for contributing this article to our Displays blog:

Custom Trade Show Exhibit Design

ent of mind, you can build your own perfect golf ball display case with the help of kits available in the market.

If you are one of those pros that have too many memories to be accommodated in your office or home, there is no need to worry. You can deck up the walls in your home with your achievements or opt for a stand-alone golf ball display case. Such cases comes in various sizes and can hold anywhere from just one special ball to any number. Another innovative option is to double up a briefcase as a golf ball display case. You can put as many balls into it as you may like. Thus, if you are a frequent professional traveler, your achievements never leave your side!

If you have won any kind of golf tournament, it may be a great idea to get a customized golf ball display case made. It can be in the shape of the golf course that you won on with its picture embedded on it. To top it up, you can get the winning golf ball affixed on it as well! If any of your friends or loved ones has won a golf tournament, imagine their joy when they will receive one such customized golf ball display case specially made for them.

Hey you! It’s time to pull out that Tiger Woods signed golf ball out of your cupboard. Why not display it to every one and relish the envious look on their faces! Go ahead, either buy or get made that special golf ball display case for yourself or for your friends. They will keep thanking you for the rest of your life!



Thanks to Abhishek Agarwal for contributing this article to our Displays blog:

Retail Display Shelving

Many of the same principles apply for children’s retail stores as with every other store display, but it is good idea to review those things and any differences in a children’s retail environment. Kid’s clothing is the most common product in kid’s stores. As a result, mannequins are a central display fixture that creates a fantastic sense of style and ambiance to a store.

Clothes on mannequins must be properly displayed in correct proportion with the right amount of stuffing. Tissue or plastic bags can be used to fill in a torso, legs, arms, shoulders, or any other body feature of a mannequin that displays a child’s garment. This kind of stuffing along with creative positioning will really bring life to child mannequins. Perhaps the mannequin assumes an action pose or has an arm around another buddy mannequin.

Layering merchandise is very popular for kid mannequins, turtlenecks under sweaters or colored shirts under open collars and vests. Customers like to see the full concept of a layered look, and layers are more popular for kids than they have ever been. Also, the concept of mannequin dressing is to display as many different products as possible while sticking to departmental or designated themes.

Child mannequin heads are also much more presentable with some type of decoration. For some reason a bare head on a child mannequins looks strange, so add some hair, a bow, or a hat. If you are not using hair, a bow on the front of a hat will help distinguish sex. Once the mannequins are dressed and posed, take a step back and make sure they are slightly angled off center. In most cases, mannequins should be slightly turned to one side or the other from the vantage of an approaching customer.

Because child mannequins are shorter, it is very helpful to have some type of fixture or platform that creates different levels of mannequin display. Arranged and stacked cubes work well to create multiple, interesting levels, while platforms will bring small mannequins to adult eye level.

Just like any other store display, lighting is a crucial component to children’s store displays. You may have the best mannequins, in the best positions, with the perfect clothes, but if they are not well lit, it is all waste. Lighting can really be the finishing touch to bringing great energy to a store display. It will feature store mannequins and make them stand out to customers, rather than blend in.

The use of child mannequins is one of the best strategies for clothing display in kid’s retail. They really help parents to picture the clothing as it appears when worn, and increase the likelihood of a purchase. Don’t let these amazing fixtures go to waste by neglecting proper stuffing, positioning, dressing, and accessories.



Thanks to Nycdisplay.com for contributing this article to our Displays blog:

Portable Trade Show Displays

When you go out to buy a pen holder, a leather pen case or a pen display case, you will find a variety of these tools in the bazaar. Whatever you choose to purchase, your pen collection will then have its personal space. A leather pen case presents a modish and a comfy protection to your most cherished and priceless writing instruments. There is a plethora of manufacturing companies and individuals who totally understand the need of properly taking care of writing tools.

They understand what it is to shield those priceless pens from the harms and pressures of even the mildest catastrophes. Therefore they provide you with the leather pen case or a pen display case, which ensures a dependable breathing space.. The leather pen cases are usually crafted from the finest leathers – Italian or Indian. The leather is available in many rich tones.

A pen display case has a glass top which exhibits the best of your collections. The lid can be handcrafted or made with machines. The handcrafted lid may have designer frills and will look more elegant than the one which is robotically manufactured. However, the machine made pen display case will have more finesse in its finish. The handcrafted pen display cases will comprise of an heirloom finish. Moreover they are more expensive than their machine made counterparts.

The wood used in the manufacturing of wooden pen display case is always kiln dried. This is to ensure that warps and splits are removed from the final product. The premium quality of a supreme wooden pen display case is that it is made out of a single piece of wood. This kind of creation ensures that the wood used for the entire pen case shows similar surface grains and a kind of harmony is set. Brass is used for the joints to make certain that the pen display case is durable and strong.

It is not necessary that the pen display case has an internal lining of suede or velvet. The handcrafted pen display cases which are the work of local artisans will typically come under this category. However, some of them will have an internal cushioning of suede. It is important to provide an inbuilt cushioning for the pens, otherwise the fundamental idea of protection is not met with. A pen display case which does not meet this criterion is good for show purposes only.

A leather pen case is ideal to keep safe your Pelican, Mont Blanc or Waterman collection. Any damage to such a beautiful collection hurts and it’s not for nothing that so many people are interested in such produts. The use of a leather pen case will keep any problems at bay. Moreover, it is a very thoughtful and a great and gift idea to a student, journalist or a writer.



Thanks to Jhoana Cooper for contributing this article to our Displays blog:

Portable Trade Show Displays