Search:

Would you like to contribute to this site? Displays Menu Submit an Article Submit a Tip Place your Ad Add URL Displays Questions? Contact Us  Display Systems   Types Of Displays   Trade Show Displays   Modular Displays   Pop Up Displays   Panel Displays   Commercial Displays   Table Top Displays   Acrylic Displays   Brochures Holder   Custom Displays   Display Cases   Display Case Types   Sports Display Cases   Memorabilia Display Cases   Collector Display Cases   Retail Displays   Retail Stands   Jewelry Display   Display Shelves   Display Racks   Magazine Rack   Literature Racks   Clothing Rack   Mannequins   Picture Displays   Display Board   Display Stands   Sign Holders   Graphic Banners   Banner Stands   Bulletin Boards   Exhibits   Exhibit Design   Trade Show Booth   Portable Booths   Trade Show Exhibits   Conventions and Expos   About Displays   Display Information

Return To Displays Article Archive   Retail Display Bins are an Effective Tool for Moving Clearance Products By Christopher Weis Some products sell, and some products don't. When they don't they wind up on retail clearance. But what if they don't even sell on clearance? Retail store owners sometimes become frustrated when they have trouble moving their clearance stock. The assumption is that the product is so poor it won't even move at a discount price. But there may be more to it than that. Retailers often wonder why some drastically reduced clearance items sell better than others. But sometimes it just comes down to how well you present the product to your customer. Retail display bins work well because they remove the product from the ranks of the regular merchandise. The customer sees that the product has been set aside and the retailer is able to use signs to indicate that the bin represents a good value. Stocking clearance items in store aisles alongside your regular priced merchandise may cause a bigger issue than most retailers realize. By putting clearance items next to related items at regular price, retailers actually can devalue the product category in the customer's mind. Why would they want to buy a ten dollar widget, when one of comparable appearance and quality is selling for $3.50 on clearance right next to it? Here are some tips for retailers when using retail display bins to sell clearance products: Use signs to indicate Clearance: All shoppers love a good deal. And some shoppers specifically seek out clearance sales. Take advantage of these two truths by using signage to clearly point out your clearance items to price savvy customers. Think Variety: If your store is large enough, have retail display bins on hand for every department. There are a lot of clearance products that can be successfully displayed in them: DVD's, CD's, T-shirts, stuffed animals, underwear, and automotive funnels just to name a few. Keep Your Distance: Remember, don't imply equality between your regular priced merchandise and your clearance priced items. Appearance creates impressions, and putting clearance priced items right next to regular priced items creates the impression that they are equals in everything except price. It is important to stock clearance items in the proper department for organization purposes. But be sure they stand alone. Nu-Era and http://www.nu-era.com are services of The Nu-Era Group, LLC, the industry leader in store fixtures, supplies, and fulfillment. Nu-Era has been providing its customers with competitively priced quality products with customer-oriented service since 1949. Nu-Era has an wide variety of retail display bins and dump tables available for sale at http://www.nu-era.com. keywords: Retail Display | Retail Bin | Display Bin

Get your Displays questions answered... Subscribe to our Displays Newsletter FREE! Your First Name: Your Email Address: Enter above security code

Home  |   Displays Blog  |   Ask the Displays Expert  |   Displays Archive  |   Displays RSS Feeds  |   Advertise  |   Sitemap