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Return To Displays Article Archive   Every Retail Display is a Sales Presentation By Joseph Nelson A retail display is a frame that outlines your product. Whenever you build or implement a retail display, you can take it to the next level by translating your product\'s features to benefits. I have always believed in the axiom, "Never Over Promise - Always Over Deliver". I am beginning with the assumption that anything you sell will fulfill a need a customer has without disappointing them as soon as they checkout or use the product. First, you have to decide what your customer is shopping for when they buy your product. Are they shopping for convenience ( individually packaged cupcakes), a way to express themselves (chalkboard paint), or maybe personal security (baggage locks)? Then you have to outline the features of your product. We will take chalkboard paint in an arts and crafts store for instance. Your kids will actually be encouraged to write on the walls! Chalkboard Paint Features: Applies to any surface Soap and Water Clean-up 10 Year Warranty against Chipping, Cracking, Flaking, Etc. Covers up to 300 sq. Ft Now we translate these features into benefits that apply to what your customer is buying. They aren\'t buying paint. They are buying a creative outlet for themselves or their children. Take each feature one at a time. Chalkboard Paint Benefits: Turn any surface into a good time! Easy to Clean Money Back Guarantee Get more area out of this paint than any other brand If you keep these benefits in mind when creating your retail display, it is fairly simple to come up with visual cues that express how your product applies to your customer\'s needs. Looking at the benefits, we can come up with some display options. Sometimes, a benefit isn\'t easily transformed into reality, but as long as we incorporate as many as possible, our display will be attractive and informative. Chalkboard Display Ideas based on Benefits: A board with wood, metal, masonry, drywall, plaster, glass, concrete, terra cotta, paperboard and hardboard with one side painted with the chalkboard paint and the other not. A copy of the manufacturer\'s warranty printed on presentation paper in a take one sign holder. A yard stick with the following words," One gallon gives you 300 sq. ft. of creative space!!!" As you can see, our display is shaping up. All we have to do is bring the materials together to make the retail displays and we will be on our way to giving children wall sized canvases. Joseph Nelson helps restaurant owners and retailers make an impact with retail display. Visit Achieve Display at http://www.AchieveDisplay.com and see a business dedicated to service, integrity, and reliability. keywords: business | retail | management | display | entrepreneur

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