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Return To Displays Article Archive   Custom Retail Displays By Tim Pelcone In the retail world we have all heard the old adage, "location, location, location." By now this concept is obvious, but what else makes something sell? There are a number of factors that have helped successful business owners display their product. This article will discuss some of the basics of using custom displays and fixtures to effectively showcase a product in a store, or even within your home. Those in the retail business understand that dressing up a product is often the difference in a slow day and selling out. Customers should be impressed with the product from the moment they set eyes on it. This same concept can be applied to unique collectibles at home too. The key is showing off the product with an appropriate display. It can be difficult finding the perfect fit for whatever you are trying to show off. In order to get the most attractive setup for their product some retailers often use custom made display stands. No matter your needs, display cases should meet the standards of size, materials, general aesthetics, and overall harmony of the pre-existing room and its décor. Typical manufactured display stands are produced in large quantities that are designed to fit a general theme, but rarely are a perfect match. In the retail world and in our homes this is just not good enough. Decorating styles within a home are well thought out and most times consistent throughout in order to reinforce a theme or common tie among the décor. The most effective custom display stands will match colors and materials to the existing store setup to create a continuity that makes the customer feel at ease and strengthen the store\'s branding all while making the product stand out. An additional feature that helps merchandise shine for the customer is using custom lighting. The best reason to use custom retail fixtures is that they are created specifically for the space intended. This way the display is not only effective, but it maximizes floor space and puts as much product on the floor as possible. Custom displays are made according to the exacting needs of the store owner. One can indicate the exact dimensions, material, finish, and color they would like. A good custom retail display company will work with its customer in designing the best fit for their desired location and product to display. Many of these displays will be manufactured from scratch and provide exactly the unique look you are in search of. If you are artistically inclined it is even possible to provide a sketch to the display maker and they will be able to produce what you have envisioned for the store or for showcasing at home. There are lots of needs for displaying goods. Historical pieces throughout your home, product display at a show, or retail exhibits all require a unique design to properly and effectively showoff the product\'s features and be aesthetically pleasing to an onlooker. Custom designed displays are often the best way to showcase a product or a special collection. Tim Pelcone consults with retail store owners to improve their merchandising effectiveness. In Sacramento he recommends Capitol Store Fixtures for creating custom store fixtures or for obtaining standard items such as acrylic displays. keywords: Store fixtures | retail store fixtures | store displays | acrylic store fixtures | acrylic displays Convention Center

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